Do i have your permission to send email?

Has everyone you send email to, given you permission?

According to several studies, 30% of recipients click the spam button for marketing emails…even if they specifically requested you to send email content from the sender!

send emailAll Internet Service Providers (ISPs) have different thresholds for spam complaints, but a .01% spam complaint rate can easily get you blacklisted. ISPs like AOL, Gmail, Yahoo, Hotmail, and others, will no longer accept and deliver your marketing emails, meaning you will not be able to send to subscribers at those ISPs. Because your sender reputation is attached to your IP address, it is incredibly difficult to get removed from a blacklist without changing Email Service Providers and setting up new IP addresses. Rather than obsess about what to do if you get blacklisted, be on the offensive by implementing email list maintenance best practices. Read more

Email rehab: Revamping your sender score reputation

Monitor your sender score reputation

 sender scoreThe first two stages of email rehab helped you verify that your legacy email lists and the emails you are collecting in real time are valid and deliverable, but your hard work isn’t over yet! The final stage of email rehab is to build an ongoing email data quality strategy. One part of that overall strategy includes revamping your sender reputation. Monitoring your sender score reputation is a critical aspect of your email rehab program that should not be overlooked.

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Mailing with MailChimp or any other WhiteListed Server

Using a WhiteListed server to send your campaigns, you need to know a few things first.

Its very important to understand the difference between WHY you want to use a whitelisted server  vs your own mailing server.

whitelisted serverWhite-Listed servers ( like: MailChimp, Constant Contact, SendGrid, MailJet etc ) all strictly protect their ips so your mail inboxes.

This is their lifeline and if their IP’s get damaged because your list is dirty, can’t inbox, bounce or get too many complaints then they will suspend or cancel your account all together. Read more

How to Build a Killer Email List

Create the best email list possible

email listMarketing involves a series of carefully calculated steps.  First of all, you need to create content that is interesting and unique and that is targeted to your niche audience. Secondly, you need to get that audience to subscribe to your list so that you can send them even more content that they can’t find anywhere else.  As you work to gain the trust of your subscribers, you are also building your long term list, here is how to build a killer email listRead more

Improve and Protect Your Email Sender Score Reputation

The importance of your Email Sender Score Reputation.

sender score

If you are spamming, then you are not going to ever achieve good sender score reputation. If you are

sending unsolicited bulk email to lists that are unfamiliar with what you are advertising, then you are putting your company and your name at risk. Let’s be honest with each other. If you are a new company with a great product and a small budget, you are more than likely going to do gorilla marketing (spam). And that is where you will lose your sender reputation. You are starting off on the wrong foot and you will suffer greatly for being so cheap. Read more

3 Reasons to Practice Good Email Hygiene

Why Email Hygiene is so important

Email marketing changes dramatically every few months. Unless you are involved in online group discussions or the latest trends, you are going to miss out on the new deliverability breakthroughs. Because of the latest changes in email marketing, email hygiene has become a must for all email marketers. Here are the 3 reasons to practice good email list hygiene.

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What is Email Verification?

Understanding Email Verification

 A recent study has reported that an average of 30% of email addresses change each and every year. By continually mailing to these outdated contacts, you increase the risk of being flagged as a spammer or getting blacklisted or shut down by your primary ESP (Email Services Provider).

email verification

Good Data

You want Good data after all and and order to minimize this risk, we have developed proprietary email verification software for the purpose of purging your list of invalid and undeliverable email addresses. By removing duplicates, improperly formatted emails, spam traps, habitual complainers, BOT data, Litigators and hard bounces, you can be assured that you are consistently mailing to fresh, active data. Read more

Why you need email verification for e-mail list hygiene

Email Verification reduces bounces and improves ROI

email-verificationSomeone reading this article might have some questions in mind about a email verification web service, and likely the answers to those questions will be revealed before the end of the article.

Are you an internet marketer? Sorry, are you an email marketer whose mail campaign is not converting as expected? What if I tell you that you’re missing it big time, would you agree? Obviously, you should know why your email campaign is not converting. However, if not, kindly maintain some silence while I lead you in the right way.

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