Do i have your permission to send email?

Has everyone you send email to, given you permission?

According to several studies, 30% of recipients click the spam button for marketing emails…even if they specifically requested you to send email content from the sender!

send emailAll Internet Service Providers (ISPs) have different thresholds for spam complaints, but a .01% spam complaint rate can easily get you blacklisted. ISPs like AOL, Gmail, Yahoo, Hotmail, and others, will no longer accept and deliver your marketing emails, meaning you will not be able to send to subscribers at those ISPs. Because your sender reputation is attached to your IP address, it is incredibly difficult to get removed from a blacklist without changing Email Service Providers and setting up new IP addresses. Rather than obsess about what to do if you get blacklisted, be on the offensive by implementing email list maintenance best practices. Read more

Email rehab: Revamping your sender score reputation

Monitor your sender score reputation

 sender scoreThe first two stages of email rehab helped you verify that your legacy email lists and the emails you are collecting in real time are valid and deliverable, but your hard work isn’t over yet! The final stage of email rehab is to build an ongoing email data quality strategy. One part of that overall strategy includes revamping your sender reputation. Monitoring your sender score reputation is a critical aspect of your email rehab program that should not be overlooked.

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