How Spam Traps Work and Where they come from.

Regardless of how a spam is technically defined, we can probably agree it’s unwanted email, and we don’t like it, actually nobody likes it.

spam trapsIn the fight against spam, some organizations use spam traps to find and block spammers. A spam trap is an email address that’s not actively used, but is actively monitored. If a spam trap receives an email, something is rotten in Denmark, because that email address never opted in to receive emails.

There are many, many spam traps out there, and they’re being managed by everyone from big anti-spam organizations like Spamhaus and SURBL, to security companies like TrendMicro and McAfee, to nation-wide ISPs and corporate email servers. As such, the proliferation and proven accuracy of spam traps makes it impossible to ignore alerts when one of our users hits a trap. Our compliance team reaches out to help, but this often evokes the question, “How did a spam trap get on my list?”

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Top 5 Email Marketing Trend Predictions for 2016

Its a new year and new email marketing trends

 

email marketing

Email remains to be a huge part of everyone’s daily routine and it’s difficult to imagine how we could operate without an email address. Checking your emails ( is now becoming autopilot – whether we’re at the bus stop, supermarket checkout line or queuing at the bank, we can be found checking our emails. We do it very often and spend more time each morning checking emails and using the internet (51 per cent) than eating breakfast (18 per cent) or taking care of our appearance (32 per cent). The number of worldwide email users is expected to increase from 2.6 billion at present to 2.9 billion by 2019, according to Radicati. So email is certainly not dead, it’s very much alive and kicking!

Now that’s settled, what’s on the agenda for email marketing in 2016?

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Limit Spam Traps In Your Email Database – 7 step guide.

A lesson on how to monitor and reduce potential spam traps in your list.

spam trapsLet’s say you cannot afford a list hygiene company and want to remove traps from your email database by yourself. Without exposing CME’s secrets, we’ll divulge a few key components to removing spam traps.

 

 

 

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