Limit Spam Traps In Your Email Database – 7 step guide.

A lesson on how to monitor and reduce potential spam traps in your list.

spam trapsLet’s say you cannot afford a list hygiene company and want to remove traps from your email database by yourself. Without exposing CME’s secrets, we’ll divulge a few key components to removing spam traps.

 

 

 

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Mailing with MailChimp or any other WhiteListed Server

Using a WhiteListed server to send your campaigns, you need to know a few things first.

Its very important to understand the difference between WHY you want to use a whitelisted server  vs your own mailing server.

whitelisted serverWhite-Listed servers ( like: MailChimp, Constant Contact, SendGrid, MailJet etc ) all strictly protect their ips so your mail inboxes.

This is their lifeline and if their IP’s get damaged because your list is dirty, can’t inbox, bounce or get too many complaints then they will suspend or cancel your account all together. Read more

What is a Catch All email address why is it “Unknown”.

What is a Catch All email address ?

What is a Catch All E-mail address or “Unknown” email? When you verify an email address to determine if it’s valid or invalid, sometimes you can’t get an accurate response, so the email is labeled this way.

Catch All Email

The largest percentages of these Unknowns are Catch All, basically this e-mail addresses servers accept all emails.

email address imageThe best way to explain this is to use the analogy of you receiving a letter at your house, delivered to your mailbox. Compared to if you live in a condo development with hundreds of different people but one main Mail-room to ACCEPT all mail.

Your house has one single address that the mail can only be delivered to, your mailbox, if you don’t live their anymore, then the mailman returns to sender (bounce back).

A condo on the other hand has one basic mail room for everyone, so all mail is accepted and then gets distributed once a gets inside. At the condo, some people may have moved, don’t live their anymore etc, but the mail was ACCEPTED. This would be where email verification ends, so we are not sure.

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What is email Verification ( Part 2 )

What is email Verification

email verificationThe second part and equally important part of true email hygiene is to Verify an email, email verification.

(Note: if you didn’t read Part 1 – What is Scrubbing, please do that as well, its very important to understand the full process )

Basically this will tell you if the email is valid or not, a dead email, Hard bounce etc. You NEED to know this because you do not want to mail to this address as all hard bounces affect your send score and inbox and also affect your IP and server reputation or can get you in trouble with a white listed server like Constant Contact or Mailchimp ! Read more

What is email Validation or Scrubbing? ( Part 1 )

What is email Validation or Scrubbing?

There are basically 2 main steps to truly cleaning your email lists.

email validationThe First is email Validation or Scrubbing (or sometimes cleaning? There are many names for it) but essentially what you do here is remove as much KNOWN crap as possible.  Verification is much costlier part of your overall data hygiene process, so email validation removes as much as possible before you need to verify, which saves you time and money. I’ll get into verification in my next posting.

When I say ‘Known’ crap I mean your suppression list (this is a list of known dead emails, spam traps, honey pots, complainers etc.) and you basically ‘scrub’ your list against the suppression list and remove any of the bad emails you have on your list.

There are many steps in email validation (removing) your list of harmful bad emails that you DO NOT want to mail to! Read more

Why do I need to clean my emails lists?

Why do I need to clean my email lists?

clean my emailsWhy do i have to clean my email, well there are many nasty emails floating around out there that can cause a lot of problems for you. When you email someone, all ISPs assume and grade your email sending patterns should be similar to your personal email (this is deemed normal emailing).
So if you think about your personal email, pretty much every time you email someone, they open it and click it to reply.
Rarely do you get a bounce back indicating that the email is no longer valid.
*Personal email history based on 100 emails sent:
– sent in about 2-3 days ( you probably send out around say 30-40 emails a day on average)
– open rate – probably close to 100% Read more