Limit Spam Traps In Your Email Database – 7 step guide.

A lesson on how to monitor and reduce potential spam traps in your list.

spam trapsLet’s say you cannot afford a list hygiene company and want to remove traps from your email database by yourself. Without exposing CME’s secrets, we’ll divulge a few key components to removing spam traps.

 

 

 

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Mailing with MailChimp or any other WhiteListed Server

Using a WhiteListed server to send your campaigns, you need to know a few things first.

Its very important to understand the difference between WHY you want to use a whitelisted server  vs your own mailing server.

whitelisted serverWhite-Listed servers ( like: MailChimp, Constant Contact, SendGrid, MailJet etc ) all strictly protect their ips so your mail inboxes.

This is their lifeline and if their IP’s get damaged because your list is dirty, can’t inbox, bounce or get too many complaints then they will suspend or cancel your account all together. Read more

What is Email Verification?

Understanding Email Verification

 A recent study has reported that an average of 30% of email addresses change each and every year. By continually mailing to these outdated contacts, you increase the risk of being flagged as a spammer or getting blacklisted or shut down by your primary ESP (Email Services Provider).

email verification

Good Data

You want Good data after all and and order to minimize this risk, we have developed proprietary email verification software for the purpose of purging your list of invalid and undeliverable email addresses. By removing duplicates, improperly formatted emails, spam traps, habitual complainers, BOT data, Litigators and hard bounces, you can be assured that you are consistently mailing to fresh, active data. Read more

Why you need email verification for e-mail list hygiene

Email Verification reduces bounces and improves ROI

email-verificationSomeone reading this article might have some questions in mind about a email verification web service, and likely the answers to those questions will be revealed before the end of the article.

Are you an internet marketer? Sorry, are you an email marketer whose mail campaign is not converting as expected? What if I tell you that you’re missing it big time, would you agree? Obviously, you should know why your email campaign is not converting. However, if not, kindly maintain some silence while I lead you in the right way.

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What is a Catch All email address why is it “Unknown”.

What is a Catch All email address ?

What is a Catch All E-mail address or “Unknown” email? When you verify an email address to determine if it’s valid or invalid, sometimes you can’t get an accurate response, so the email is labeled this way.

Catch All Email

The largest percentages of these Unknowns are Catch All, basically this e-mail addresses servers accept all emails.

email address imageThe best way to explain this is to use the analogy of you receiving a letter at your house, delivered to your mailbox. Compared to if you live in a condo development with hundreds of different people but one main Mail-room to ACCEPT all mail.

Your house has one single address that the mail can only be delivered to, your mailbox, if you don’t live their anymore, then the mailman returns to sender (bounce back).

A condo on the other hand has one basic mail room for everyone, so all mail is accepted and then gets distributed once a gets inside. At the condo, some people may have moved, don’t live their anymore etc, but the mail was ACCEPTED. This would be where email verification ends, so we are not sure.

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What is a Spam Trap, HoneyPot, Complainer or Litigator? (Trouble)

What is a Spam Trap, HoneyPot, Complainer or Litigator?

spam trap “Spam traps” are usually e-mail addresses that are created not for communication, but rather to lure spam. In order to prevent legitimate email from being invited, the e-mail address will typically only be published in a location hidden from view such that an automated e-mail address harvester (used by spammers) can find the email address, but no sender would be encouraged to send messages to the email address for any legitimate purpose. Since no e-mail is solicited by the owner of this spam trap e-mail address, any e-mail messages sent to this address are immediately considered unsolicited. “ – wiki

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My list is clean, why am I still getting email bounce ?

My list is clean, why am I still getting email bounce ?

email bounce - cleanmyemails.comThese days when you are trying to in-box and/or IM (Internet Mailing) its much harder than it used to be. The main reason is the intelligence that the ISP’s (Internet Service Providers) have come up with to stop spam or unsolicited emails.

There are many background factors that you have to understand which will explain exactly WHY your email bounce or are not in-boxing.

The main reason why you have these problems is most likely the following:
Blocked IP or Domain – when an IP is abused (regardless if you did it nor not) it gets blacklisted, so if you just got a new server and didn’t check your IP’s health, you my have started out with a bad IP in the first place or you mailing practices poo pooed your IP. Read more

What’s the difference between a hard and soft bounce ?

What’s the difference between a hard and soft bounce ?

email-soft-bounceWhen it comes to keeping your lists clean and knowing which emails are good or not, a hard or soft bounce are the only real way to know which is which. Many white listed servers are very strict about not having a list with a “bounce” rate of more than 1% and they really mean Hard bounces or dead emails, not soft-bounced emails.

If you have your own server for example and use IEM or Interspire as your mailing software, you get all this lovely data right on your site which works the exact same way as any white listed server as Mail-chimp or Constant Contact. Read more

What is email Verification ( Part 2 )

What is email Verification

email verificationThe second part and equally important part of true email hygiene is to Verify an email, email verification.

(Note: if you didn’t read Part 1 – What is Scrubbing, please do that as well, its very important to understand the full process )

Basically this will tell you if the email is valid or not, a dead email, Hard bounce etc. You NEED to know this because you do not want to mail to this address as all hard bounces affect your send score and inbox and also affect your IP and server reputation or can get you in trouble with a white listed server like Constant Contact or Mailchimp ! Read more

Have a question about data hygiene, ask me here.

data hygieneHey everyone, feel free to ask anything you like about cleaning your emails, data hygiene.

There is no dumb question and there are a million things to fully understand how this all works, so your question/s might be same on minds of many more, so ask away and I’ll reply to each and every questions.

Note sure whats a suppression list, hard bounce, ISP, scrubbing, spam trap or how your dirty list could get your domain and money website shut down?

just ask 🙂 Read more