How Spam Traps Work and Where they come from.

Regardless of how a spam is technically defined, we can probably agree it’s unwanted email, and we don’t like it, actually nobody likes it.

spam trapsIn the fight against spam, some organizations use spam traps to find and block spammers. A spam trap is an email address that’s not actively used, but is actively monitored. If a spam trap receives an email, something is rotten in Denmark, because that email address never opted in to receive emails.

There are many, many spam traps out there, and they’re being managed by everyone from big anti-spam organizations like Spamhaus and SURBL, to security companies like TrendMicro and McAfee, to nation-wide ISPs and corporate email servers. As such, the proliferation and proven accuracy of spam traps makes it impossible to ignore alerts when one of our users hits a trap. Our compliance team reaches out to help, but this often evokes the question, “How did a spam trap get on my list?”

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Top 5 Email Marketing Trend Predictions for 2016

Its a new year and new email marketing trends

 

email marketing

Email remains to be a huge part of everyone’s daily routine and it’s difficult to imagine how we could operate without an email address. Checking your emails ( is now becoming autopilot – whether we’re at the bus stop, supermarket checkout line or queuing at the bank, we can be found checking our emails. We do it very often and spend more time each morning checking emails and using the internet (51 per cent) than eating breakfast (18 per cent) or taking care of our appearance (32 per cent). The number of worldwide email users is expected to increase from 2.6 billion at present to 2.9 billion by 2019, according to Radicati. So email is certainly not dead, it’s very much alive and kicking!

Now that’s settled, what’s on the agenda for email marketing in 2016?

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Limit Spam Traps In Your Email Database – 7 step guide.

A lesson on how to monitor and reduce potential spam traps in your list.

spam trapsLet’s say you cannot afford a list hygiene company and want to remove traps from your email database by yourself. Without exposing CME’s secrets, we’ll divulge a few key components to removing spam traps.

 

 

 

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Do i have your permission to send email?

Has everyone you send email to, given you permission?

According to several studies, 30% of recipients click the spam button for marketing emails…even if they specifically requested you to send email content from the sender!

send emailAll Internet Service Providers (ISPs) have different thresholds for spam complaints, but a .01% spam complaint rate can easily get you blacklisted. ISPs like AOL, Gmail, Yahoo, Hotmail, and others, will no longer accept and deliver your marketing emails, meaning you will not be able to send to subscribers at those ISPs. Because your sender reputation is attached to your IP address, it is incredibly difficult to get removed from a blacklist without changing Email Service Providers and setting up new IP addresses. Rather than obsess about what to do if you get blacklisted, be on the offensive by implementing email list maintenance best practices. Read more

Email rehab: Revamping your sender score reputation

Monitor your sender score reputation

 sender scoreThe first two stages of email rehab helped you verify that your legacy email lists and the emails you are collecting in real time are valid and deliverable, but your hard work isn’t over yet! The final stage of email rehab is to build an ongoing email data quality strategy. One part of that overall strategy includes revamping your sender reputation. Monitoring your sender score reputation is a critical aspect of your email rehab program that should not be overlooked.

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Mailing with MailChimp or any other WhiteListed Server

Using a WhiteListed server to send your campaigns, you need to know a few things first.

Its very important to understand the difference between WHY you want to use a whitelisted server  vs your own mailing server.

whitelisted serverWhite-Listed servers ( like: MailChimp, Constant Contact, SendGrid, MailJet etc ) all strictly protect their ips so your mail inboxes.

This is their lifeline and if their IP’s get damaged because your list is dirty, can’t inbox, bounce or get too many complaints then they will suspend or cancel your account all together. Read more

How to Build a Killer Email List

Create the best email list possible

email listMarketing involves a series of carefully calculated steps.  First of all, you need to create content that is interesting and unique and that is targeted to your niche audience. Secondly, you need to get that audience to subscribe to your list so that you can send them even more content that they can’t find anywhere else.  As you work to gain the trust of your subscribers, you are also building your long term list, here is how to build a killer email listRead more

3 Reasons to Practice Good Email Hygiene

Why Email Hygiene is so important

Email marketing changes dramatically every few months. Unless you are involved in online group discussions or the latest trends, you are going to miss out on the new deliverability breakthroughs. Because of the latest changes in email marketing, email hygiene has become a must for all email marketers. Here are the 3 reasons to practice good email list hygiene.

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