Mailing with MailChimp or any other WhiteListed Server

Using a WhiteListed server to send your campaigns, you need to know a few things first.

Its very important to understand the difference between WHY you want to use a whitelisted server  vs your own mailing server.

whitelisted serverWhite-Listed servers ( like: MailChimp, Constant Contact, SendGrid, MailJet etc ) all strictly protect their ips so your mail inboxes.

This is their lifeline and if their IP’s get damaged because your list is dirty, can’t inbox, bounce or get too many complaints then they will suspend or cancel your account all together. Read more

Improve and Protect Your Email Sender Score Reputation

The importance of your Email Sender Score Reputation.

sender score

If you are spamming, then you are not going to ever achieve good sender score reputation. If you are

sending unsolicited bulk email to lists that are unfamiliar with what you are advertising, then you are putting your company and your name at risk. Let’s be honest with each other. If you are a new company with a great product and a small budget, you are more than likely going to do gorilla marketing (spam). And that is where you will lose your sender reputation. You are starting off on the wrong foot and you will suffer greatly for being so cheap. Read more

10 Ways to Improve your Email Marketing Open Rate

 Email Marketing, start in-boxing, 10 ways to improve your offers.

Did you know that there’s a form of marketing that returns $44.25 for every $1 spent? I’d ask you to guess what it is, but if you’ve read the title of this article, it’s probably pretty clear that the answer is email marketing.

email marketingFar from being “dead,”  and still has one of the highest engagement rates and returns on investment of any marketing strategy, on-line marketing  is the key, for any company, is standing out from the crowd.

One way to determine whether your email marketing efforts are effective is to track your email open rates. There are plenty of mistakes companies make when sending out digital messages that can drop these rates substantially, making this metric a great barometer of your campaign’s overall health. Read more

IP & Domain checker tools, find out how healthy your server is.

Use these Domain Checker tools for free.

clean-my-emails-domain-checkerUse one of these ip and/or domain-checker, you need to be careful when you pick up a new server, sometimes they have been bled ( blacklisted ) by a previous user and ISP didn’t clean it. Or your getting bounced emails coming back and you have no idea why?

Use these IP & Domain checker tools to determine the health of your IP or Domain.

These will run your IP or Domain through the DNSBL ( DNS BlackList ) and tell you where you’ve been shitlisted etc.

 http://multirbl.valli.org/ – My favorite IP and Domain Checker and most extensive is – not only does this run through almost 300 checks, but it explains if a blacklist is not a threat at all or if it is. It also has links to each blacklist and tells you how to get off that list, it’s a great free tool.

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