Posts

How Spam Traps Work and Where they come from.

Regardless of how a spam is technically defined, we can probably agree it’s unwanted email, and we don’t like it, actually nobody likes it.

spam trapsIn the fight against spam, some organizations use spam traps to find and block spammers. A spam trap is an email address that’s not actively used, but is actively monitored. If a spam trap receives an email, something is rotten in Denmark, because that email address never opted in to receive emails.

There are many, many spam traps out there, and they’re being managed by everyone from big anti-spam organizations like Spamhaus and SURBL, to security companies like TrendMicro and McAfee, to nation-wide ISPs and corporate email servers. As such, the proliferation and proven accuracy of spam traps makes it impossible to ignore alerts when one of our users hits a trap. Our compliance team reaches out to help, but this often evokes the question, “How did a spam trap get on my list?”

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How to Build a Killer Email List

Create the best email list possible

email listMarketing involves a series of carefully calculated steps.  First of all, you need to create content that is interesting and unique and that is targeted to your niche audience. Secondly, you need to get that audience to subscribe to your list so that you can send them even more content that they can’t find anywhere else.  As you work to gain the trust of your subscribers, you are also building your long term list, here is how to build a killer email listRead more

What is email Verification ( Part 2 )

What is email Verification

email verificationThe second part and equally important part of true email hygiene is to Verify an email, email verification.

(Note: if you didn’t read Part 1 – What is Scrubbing, please do that as well, its very important to understand the full process )

Basically this will tell you if the email is valid or not, a dead email, Hard bounce etc. You NEED to know this because you do not want to mail to this address as all hard bounces affect your send score and inbox and also affect your IP and server reputation or can get you in trouble with a white listed server like Constant Contact or Mailchimp ! Read more

Have a question about data hygiene, ask me here.

data hygieneHey everyone, feel free to ask anything you like about cleaning your emails, data hygiene.

There is no dumb question and there are a million things to fully understand how this all works, so your question/s might be same on minds of many more, so ask away and I’ll reply to each and every questions.

Note sure whats a suppression list, hard bounce, ISP, scrubbing, spam trap or how your dirty list could get your domain and money website shut down?

just ask 🙂 Read more