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Have a question about data hygiene, ask me here.

data hygieneHey everyone, feel free to ask anything you like about cleaning your emails, data hygiene.

There is no dumb question and there are a million things to fully understand how this all works, so your question/s might be same on minds of many more, so ask away and I’ll reply to each and every questions.

Note sure whats a suppression list, hard bounce, ISP, scrubbing, spam trap or how your dirty list could get your domain and money website shut down?

just ask 🙂 Read more

What is email Validation or Scrubbing? ( Part 1 )

What is email Validation or Scrubbing?

There are basically 2 main steps to truly cleaning your email lists.

email validationThe First is email Validation or Scrubbing (or sometimes cleaning? There are many names for it) but essentially what you do here is remove as much KNOWN crap as possible.  Verification is much costlier part of your overall data hygiene process, so email validation removes as much as possible before you need to verify, which saves you time and money. I’ll get into verification in my next posting.

When I say ‘Known’ crap I mean your suppression list (this is a list of known dead emails, spam traps, honey pots, complainers etc.) and you basically ‘scrub’ your list against the suppression list and remove any of the bad emails you have on your list.

There are many steps in email validation (removing) your list of harmful bad emails that you DO NOT want to mail to! Read more