The Best time to Send Email.
Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why, but more importantly when to send email:
It showed clients’ email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier.
The biggest volume increase came from the travel category, which jumped 21 percent, followed by publishers
(14 percent) and consumer products/services (10 percent).
Flooding consumers’ in-boxes with mail isn’t necessarily having the desired effect, though, not the best way to send email.
Email Marketers Analysis showed that click rates were also highest on the weekend,
when email volume was the lowest of all the days of the week, but it had the most traction.
Learn more about all your on-line marketing, whats your best time to send emails ?