3 Reasons to Practice Good Email Hygiene

Why Email Hygiene is so important

Email marketing changes dramatically every few months. Unless you are involved in online group discussions or the latest trends, you are going to miss out on the new deliverability breakthroughs. Because of the latest changes in email marketing, email hygiene has become a must for all email marketers. Here are the 3 reasons to practice good email list hygiene.

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What is Email Verification?

Understanding Email Verification

 A recent study has reported that an average of 30% of email addresses change each and every year. By continually mailing to these outdated contacts, you increase the risk of being flagged as a spammer or getting blacklisted or shut down by your primary ESP (Email Services Provider).

email verification

Good Data

You want Good data after all and and order to minimize this risk, we have developed proprietary email verification software for the purpose of purging your list of invalid and undeliverable email addresses. By removing duplicates, improperly formatted emails, spam traps, habitual complainers, BOT data, Litigators and hard bounces, you can be assured that you are consistently mailing to fresh, active data. Read more