How Spam Traps Work and Where they come from.

Regardless of how a spam is technically defined, we can probably agree it’s unwanted email, and we don’t like it, actually nobody likes it.

spam trapsIn the fight against spam, some organizations use spam traps to find and block spammers. A spam trap is an email address that’s not actively used, but is actively monitored. If a spam trap receives an email, something is rotten in Denmark, because that email address never opted in to receive emails.

There are many, many spam traps out there, and they’re being managed by everyone from big anti-spam organizations like Spamhaus and SURBL, to security companies like TrendMicro and McAfee, to nation-wide ISPs and corporate email servers. As such, the proliferation and proven accuracy of spam traps makes it impossible to ignore alerts when one of our users hits a trap. Our compliance team reaches out to help, but this often evokes the question, “How did a spam trap get on my list?”

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Top 5 Email Marketing Trend Predictions for 2016

Its a new year and new email marketing trends

 

email marketing

Email remains to be a huge part of everyone’s daily routine and it’s difficult to imagine how we could operate without an email address. Checking your emails ( is now becoming autopilot – whether we’re at the bus stop, supermarket checkout line or queuing at the bank, we can be found checking our emails. We do it very often and spend more time each morning checking emails and using the internet (51 per cent) than eating breakfast (18 per cent) or taking care of our appearance (32 per cent). The number of worldwide email users is expected to increase from 2.6 billion at present to 2.9 billion by 2019, according to Radicati. So email is certainly not dead, it’s very much alive and kicking!

Now that’s settled, what’s on the agenda for email marketing in 2016?

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Limit Spam Traps In Your Email Database – 7 step guide.

A lesson on how to monitor and reduce potential spam traps in your list.

spam trapsLet’s say you cannot afford a list hygiene company and want to remove traps from your email database by yourself. Without exposing CME’s secrets, we’ll divulge a few key components to removing spam traps.

 

 

 

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Do i have your permission to send email?

Has everyone you send email to, given you permission?

According to several studies, 30% of recipients click the spam button for marketing emails…even if they specifically requested you to send email content from the sender!

send emailAll Internet Service Providers (ISPs) have different thresholds for spam complaints, but a .01% spam complaint rate can easily get you blacklisted. ISPs like AOL, Gmail, Yahoo, Hotmail, and others, will no longer accept and deliver your marketing emails, meaning you will not be able to send to subscribers at those ISPs. Because your sender reputation is attached to your IP address, it is incredibly difficult to get removed from a blacklist without changing Email Service Providers and setting up new IP addresses. Rather than obsess about what to do if you get blacklisted, be on the offensive by implementing email list maintenance best practices. Read more

Email rehab: Revamping your sender score reputation

Monitor your sender score reputation

 sender scoreThe first two stages of email rehab helped you verify that your legacy email lists and the emails you are collecting in real time are valid and deliverable, but your hard work isn’t over yet! The final stage of email rehab is to build an ongoing email data quality strategy. One part of that overall strategy includes revamping your sender reputation. Monitoring your sender score reputation is a critical aspect of your email rehab program that should not be overlooked.

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3 Reasons to Practice Good Email Hygiene

Why Email Hygiene is so important

Email marketing changes dramatically every few months. Unless you are involved in online group discussions or the latest trends, you are going to miss out on the new deliverability breakthroughs. Because of the latest changes in email marketing, email hygiene has become a must for all email marketers. Here are the 3 reasons to practice good email list hygiene.

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What is Email Verification?

Understanding Email Verification

 A recent study has reported that an average of 30% of email addresses change each and every year. By continually mailing to these outdated contacts, you increase the risk of being flagged as a spammer or getting blacklisted or shut down by your primary ESP (Email Services Provider).

email verification

Good Data

You want Good data after all and and order to minimize this risk, we have developed proprietary email verification software for the purpose of purging your list of invalid and undeliverable email addresses. By removing duplicates, improperly formatted emails, spam traps, habitual complainers, BOT data, Litigators and hard bounces, you can be assured that you are consistently mailing to fresh, active data. Read more

Why you need email verification for e-mail list hygiene

Email Verification reduces bounces and improves ROI

email-verificationSomeone reading this article might have some questions in mind about a email verification web service, and likely the answers to those questions will be revealed before the end of the article.

Are you an internet marketer? Sorry, are you an email marketer whose mail campaign is not converting as expected? What if I tell you that you’re missing it big time, would you agree? Obviously, you should know why your email campaign is not converting. However, if not, kindly maintain some silence while I lead you in the right way.

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IP & Domain checker tools, find out how healthy your server is.

Use these Domain Checker tools for free.

clean-my-emails-domain-checkerUse one of these ip and/or domain-checker, you need to be careful when you pick up a new server, sometimes they have been bled ( blacklisted ) by a previous user and ISP didn’t clean it. Or your getting bounced emails coming back and you have no idea why?

Use these IP & Domain checker tools to determine the health of your IP or Domain.

These will run your IP or Domain through the DNSBL ( DNS BlackList ) and tell you where you’ve been shitlisted etc.

 http://multirbl.valli.org/ – My favorite IP and Domain Checker and most extensive is – not only does this run through almost 300 checks, but it explains if a blacklist is not a threat at all or if it is. It also has links to each blacklist and tells you how to get off that list, it’s a great free tool.

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