The importance of your Email Sender Score Reputation.
If you are spamming, then you are not going to ever achieve good sender score reputation. If you are
sending unsolicited bulk email to lists that are unfamiliar with what you are advertising, then you are putting your company and your name at risk. Let’s be honest with each other. If you are a new company with a great product and a small budget, you are more than likely going to do gorilla marketing (spam). And that is where you will lose your sender reputation. You are starting off on the wrong foot and you will suffer greatly for being so cheap. Read more