What’s the difference between a hard and soft bounce ?

What’s the difference between a hard and soft bounce ?

email-soft-bounceWhen it comes to keeping your lists clean and knowing which emails are good or not, a hard or soft bounce are the only real way to know which is which. Many white listed servers are very strict about not having a list with a “bounce” rate of more than 1% and they really mean Hard bounces or dead emails, not soft-bounced emails.

If you have your own server for example and use IEM or Interspire as your mailing software, you get all this lovely data right on your site which works the exact same way as any white listed server as Mail-chimp or Constant Contact. Read more

What is email Verification ( Part 2 )

What is email Verification

email verificationThe second part and equally important part of true email hygiene is to Verify an email, email verification.

(Note: if you didn’t read Part 1 – What is Scrubbing, please do that as well, its very important to understand the full process )

Basically this will tell you if the email is valid or not, a dead email, Hard bounce etc. You NEED to know this because you do not want to mail to this address as all hard bounces affect your send score and inbox and also affect your IP and server reputation or can get you in trouble with a white listed server like Constant Contact or Mailchimp ! Read more

Have a question about data hygiene, ask me here.

data hygieneHey everyone, feel free to ask anything you like about cleaning your emails, data hygiene.

There is no dumb question and there are a million things to fully understand how this all works, so your question/s might be same on minds of many more, so ask away and I’ll reply to each and every questions.

Note sure whats a suppression list, hard bounce, ISP, scrubbing, spam trap or how your dirty list could get your domain and money website shut down?

just ask 🙂 Read more

What is email Validation or Scrubbing? ( Part 1 )

What is email Validation or Scrubbing?

There are basically 2 main steps to truly cleaning your email lists.

email validationThe First is email Validation or Scrubbing (or sometimes cleaning? There are many names for it) but essentially what you do here is remove as much KNOWN crap as possible.  Verification is much costlier part of your overall data hygiene process, so email validation removes as much as possible before you need to verify, which saves you time and money. I’ll get into verification in my next posting.

When I say ‘Known’ crap I mean your suppression list (this is a list of known dead emails, spam traps, honey pots, complainers etc.) and you basically ‘scrub’ your list against the suppression list and remove any of the bad emails you have on your list.

There are many steps in email validation (removing) your list of harmful bad emails that you DO NOT want to mail to! Read more

Why do I need to clean my emails lists?

Why do I need to clean my email lists?

clean my emailsWhy do i have to clean my email, well there are many nasty emails floating around out there that can cause a lot of problems for you. When you email someone, all ISPs assume and grade your email sending patterns should be similar to your personal email (this is deemed normal emailing).
So if you think about your personal email, pretty much every time you email someone, they open it and click it to reply.
Rarely do you get a bounce back indicating that the email is no longer valid.
*Personal email history based on 100 emails sent:
– sent in about 2-3 days ( you probably send out around say 30-40 emails a day on average)
– open rate – probably close to 100% Read more