Posts

Mailing with MailChimp or any other WhiteListed Server

Using a WhiteListed server to send your campaigns, you need to know a few things first.

Its very important to understand the difference between WHY you want to use a whitelisted server  vs your own mailing server.

whitelisted serverWhite-Listed servers ( like: MailChimp, Constant Contact, SendGrid, MailJet etc ) all strictly protect their ips so your mail inboxes.

This is their lifeline and if their IP’s get damaged because your list is dirty, can’t inbox, bounce or get too many complaints then they will suspend or cancel your account all together. Read more

Why do I need to clean my emails lists?

Why do I need to clean my email lists?

clean my emailsWhy do i have to clean my email, well there are many nasty emails floating around out there that can cause a lot of problems for you. When you email someone, all ISPs assume and grade your email sending patterns should be similar to your personal email (this is deemed normal emailing).
So if you think about your personal email, pretty much every time you email someone, they open it and click it to reply.
Rarely do you get a bounce back indicating that the email is no longer valid.
*Personal email history based on 100 emails sent:
– sent in about 2-3 days ( you probably send out around say 30-40 emails a day on average)
– open rate – probably close to 100% Read more